Manage the day-to-day social media posting for Instagram, TikTok, YouTube, Facebook, Twitter and future emerging social media channels.
Assist in the development and execution of Retrolife's social media content strategy, organizing campaigns and driving awareness, engagement and growth.
Use our management software to manage cross-platform content flow and distribution through the content calendar.
Work with creative, product development and sales teams to notify potential posts and campaigns to match our product launch schedule, sales plans and other activities.
Communicate with customers and fans across all platforms to build community and engage in the customer service process through comments and responses.
Maintain the voice and aesthetic of the brand while cultivating the brand identity.
Work with our public relations partners to ensure that media mentions of Retrolife are properly represented in social media campaigns.
Analyze social media performance using a reporting structure and KPIs that provide useful information on a weekly, monthly, quarterly and annual basis to inform social media opportunities and business impact.
1-3 years of experience managing social media for corporate brand accounts (may include internships)
Strong grasp of social media platforms, the differences across spaces, and how to tailor content for each channel
In-depth knowledge of social media strategy, metrics and community building
Ability to produce dynamic and engaging social media posts through vibrant copy, visually pleasing photos, and effective video content
Proficient in social media management platforms
Interest in connecting and resonating with new and existing brand customers and assisting as a liaison to the customer service process
Ability to manage multiple projects simultaneously and complete them on time
Ability to execute and resolve issues quickly as an individual and team member
Bachelor's degree in marketing, communications or related field